The hospitality industry is still trying to survive. Hard work, but the harsh reality is like a never ending nightmare.
This was stated clearly by the Chairman of the Regional Management Board (BPD) of the Indonesian Hotel and Restaurant Association (PHRI) Sutrisno Iwantono in the Tourism Industry Webinar with the theme Surviving the Pandemic, Wednesday (28/7). According to him, the pandemic has shaken the tourism sector.
“The world is in a slump. Tourist spending has decreased by 74.4 percent, so the rest is only about 26 percent, this is global data from UNWTO,” he said.
Prior to the pandemic, tourism had a high growth rate of global figures. Meanwhile, tourism is far worse than other global sectors.
“There are two methods used by hoteliers, namely competing on price and one competing in providing facilities,” he said.
Sutrisno said that health is important. So that the hotels compete to provide health, cleanliness, security and the environment, which is called CHSE. The second is flexibility.
“Flexibility means that we must be flexible, for example, suddenly there is an emergency PPKM, even though the hotel has a contract for weddings and meetings. The hotel must be able to return the money we receive, although it is very difficult because we have used the money,” he said
Other adaptations are still being made by the hotelier in order to shorten the nightmare. Call it the digitization of check-in and less contact.
“This is always being said all over the world. But this is not easy because the investment is enormous, while we can’t just live,” he complained.
Digital investments to increase bookings, online, be it their own website or third parties, have been made by the hotel. Likewise, independent digital marketing is considered to be effective in achieving the target.
PHRI has even tried to synergize with other businesses, such as AirAsia. Still, this doesn’t help much.
Increasingly here, many hotels are changing their staycation concept. The concept of workcation aka providing work facilities with hourly pay is starting to bloom.
“Foreign guests in Jakarta live 3.9 percent, and generally in 5-star and 3-star hotels. 1-star hotels only get 3 percent. Meanwhile, zero-star hotels get nothing,” he explained.
In Jakarta itself there are 991 registered hotels which are divided into 397 star hotels and 594 non-star hotels. Meanwhile, the largest number of hotels is Central Jakarta.
“Then who wants to stay in Central Jakarta if there are no outside guests and they are isolated? No guests!” he said.
Iwan said that if the hotel could not invest more because there was no income. All things have been tried but also to no avail.
“In Jakarta there are 4.9 million workers, 10 percent of which are in food and beverage accommodation. This can result in serious social problems in DKI because its contribution is very high.
“Because in practice there are no guests, people want to come if it’s safe. But the death rate in Indonesia is high. The point is that vaccines are an important point,” he concluded.
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