General Chairperson of the Regional National Crafts Council (Dekranasda) of Bali Province, Ny. Putri Suastini Koster appeared as a guest speaker at the National TVRI Talk Indonesia Dialogue with the theme ‘Save the Creative Economy in the Midst of a Pandemic’, Monday (12/7) night.
Apart from Mrs. Putri Koster, who was connected via a zoom meeting application from her office in the Jayasabha Building, a dialogue hosted by presenter Anisa Larasati from Studio IV News Room TVRI Central Jakarta, presented two resource persons who were also connected online, namely the Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno and Observer of Cooperatives and MSME Agus Muharram.
In her brief description, Mrs. Putri Koster explained a number of strategies and efforts made to keep the spirit of IKM and MSME actors alive in the midst of a pandemic. Dekranasda Bali, said Putri Koster, did small things that turned out to be quite encouraging and made SMEs and SMEs actors smile again.
One of the Dekranasda Bali breakthroughs that caught quite a bit of attention was the Bali Bangkit IKM exhibition which was held in a relay at the Bali Provincial Cultural Park since December 2020. Although not many visitors attended in person, the exhibition recorded a high sales turnover because it collaborated with a local digital platform, namely Balimall.id.
Apart from holding exhibitions, Dekranasda Bali is also actively campaigning for the use of local products. “We have a tagline of loving domestic products, using local production,” he said. According to Putri Koster, the tagline is not meant to promote narrow regional fanaticism, but the spirit is how local handicraft products are more appreciated and loved by the local community. He is very grateful that his various efforts have received full support from the Bali Provincial Government under the leadership of the Governor of Bali Wayan Koster who issued regulations on the use of endek woven fabrics/traditional Balinese woven fabrics.
Putri Koster said that the rules contained in the Circular Letter (SE) of the Governor of Bali Number 4 of 2021 concerning the Use of Balinese Endek Woven Fabrics/Balinese Traditional Woven Fabrics provide fresh air for IKM/UMKM actors, especially those engaged in the clothing sector. In addition, Governor Wayan Koster also fully supports the implementation of the Bali Bangkit IKM exhibition which has taken place in several stages at the Cultural Park. In addition to the efforts made by the local government, the choice of Balinese endek fabric for Christian Dior’s clothing material also became a trigger for the enthusiasm of IKM/UMKM actors in the midst of sluggishness.
On the other hand, Mrs. Putri Koster invites all parties to make the pause in the middle of the pandemic a momentum for reflection and evaluation. “It could be that our steps have gone too far in the development of traditional handicraft products, thereby reducing the quality of products that should be maintained at premium quality. In addition, it could be that so far we have been more focused on market share outside the region or abroad so that the potential of local consumers has been neglected,” he explained.
In addition to being more serious about improving product quality and working on the local market, Putri Koster also encourages IKM/UMKM players to take advantage of digital platforms in marketing their products. Thus, their creativity does not stop during a pandemic that has not shown any signs of ending soon.
Meanwhile, Menparekraf Sandiaga Uno expressed his concern because nearly 34 million tourism and creative economy actors were affected and experienced a slump during the pandemic. Not wanting permanent damage to this sector which is the locomotive of the national economy, the Ministry of Tourism and Creative Economy continues to pursue timely and targeted programs.
In his presentation, Sandiaga Uno praised a number of steps taken by the Bali Provincial Government supported by the Bali Dekranasda in maintaining the spirit of creative economy actors during the pandemic. According to him, the rule of using traditional cloth is a brilliant step and can be used as an example by other regions.
Adding the explanation from the Menparekraf, Agus Muharram said that of the 14 types of creative economy businesses, not all of them experienced a significant impact in the midst of the pandemic. Nevertheless, he encouraged the government to continue to seek the right steps to save the creative economy during the pandemic. (BTN/ery)